Insight into the pain customer : how to improve the value proposition for community pharmacy

Mortimer, Gary (2012) Insight into the pain customer : how to improve the value proposition for community pharmacy. In Australian Pharmacy Professional Conference (APP 2012), 8-11 March 2012, Gold Coast, QLD.


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  2. Awaking the Sleeping Giants- Supermarkets push into OTC Medicines

  3. Price versus Value for Money- What’s the Difference? Value and Perceived Quality

  4. Consumer Decision Making Process- The Pharmacists ‘Trump’ Card

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15 since deposited on 16 Oct 2014
8 in the past twelve months

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ID Code: 77739
Item Type: Conference Item (Presentation)
Refereed: No
Keywords: Pain Customer, Value Proposition , Community Pharmacy
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2012 The Author
Deposited On: 16 Oct 2014 22:04
Last Modified: 16 Oct 2014 22:05

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