Healthcare channel consumer insights : supermarkets, pharmacy & general practitioners
Mortimer, Gary (2013) Healthcare channel consumer insights : supermarkets, pharmacy & general practitioners. In Australian Self-Medicating Industry Conference (ASMI 2013), 14 November 2013, Sydney, NSW.
Why are consumers different:
Heterogeneity in the way consumers categorise products and services – Snack Food
Influenced by the individual needs, personal traits, values and goals – Blood Donation
Consumers base their choices on information from external sources and prior experiences stored in memory.
Intrinsic – prior experience Extrinsic – advertising, blogs, etc
Impact and interest:
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|Item Type:||Conference Item (Presentation)|
|Keywords:||Healthcare Channel, Consumer Insights , Supermarkets, Pharmacy , General Practitioners|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2013 The Author|
|Deposited On:||16 Oct 2014 22:17|
|Last Modified:||16 Oct 2014 22:17|
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