Healthcare channel consumer insights : supermarkets, pharmacy & general practitioners

Mortimer, Gary (2013) Healthcare channel consumer insights : supermarkets, pharmacy & general practitioners. In Australian Self-Medicating Industry Conference (ASMI 2013), 14 November 2013, Sydney, NSW.

Abstract

Why are consumers different:

Heterogeneity in the way consumers categorise products and services – Snack Food

Influenced by the individual needs, personal traits, values and goals – Blood Donation

Consumers base their choices on information from external sources and prior experiences stored in memory.

Intrinsic – prior experience Extrinsic – advertising, blogs, etc

Impact and interest:

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Full-text downloads:

36 since deposited on 16 Oct 2014
21 in the past twelve months

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ID Code: 77761
Item Type: Conference Item (Presentation)
Refereed: No
Keywords: Healthcare Channel, Consumer Insights , Supermarkets, Pharmacy , General Practitioners
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2013 The Author
Deposited On: 16 Oct 2014 22:17
Last Modified: 16 Oct 2014 22:17

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