Leaders in Local : Exploring Consumers‘ Purchase Intentions of Locally Produced Foods

Mortimer, Gary (2014) Leaders in Local : Exploring Consumers‘ Purchase Intentions of Locally Produced Foods. Queensland University of Technology, Business School, Brisbane, QLD.


  • Local foods are growing in importance in the mind set of the consumer – “the new organic” (McKenzie-Minifie, 2007)

  • Consumers are becoming more active in choosing alternative channels to purchase locally grown/produced foods Growth of farmer’s markets, roadside stalls, community gardens and *CSA programs

  • Supermarkets and grocers continue to tailor their assortments to include, ethnic, organic, natural and local foods to meet changing consumer needs

  • Australian research is limited, although one early study has found ‘buying locally produced foods’ was considered an important attribute (Lea & Worsley, 2007)

  • International research has tended to focus on COO effects, rather than region or local effects. (Insch & Florek, 2009)

*Emerging research is beginning to explore consumer interest in ‘local’ over simply ‘domestic’ – although not specifically in food. (Hustvedt, Carroll & Bernard, 2013)

  • One study has examined differences in attitudes, subjective norms and intentions toward the purchase of locally produced foods. (Campbell, 2013)

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35 since deposited on 16 Oct 2014
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ID Code: 77763
Item Type: Report
Refereed: No
Keywords: Consumers‘ Purchase Intentions, Locally Produced Foods
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2014 Queensland University of Technology & the Author
Deposited On: 16 Oct 2014 22:24
Last Modified: 20 Oct 2014 00:33

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