Leaders in Local : Exploring Consumers‘ Purchase Intentions of Locally Produced Foods
Mortimer, Gary (2014) Leaders in Local : Exploring Consumers‘ Purchase Intentions of Locally Produced Foods. Queensland University of Technology, Business School, Brisbane, QLD.
Local foods are growing in importance in the mind set of the consumer – “the new organic” (McKenzie-Minifie, 2007)
Consumers are becoming more active in choosing alternative channels to purchase locally grown/produced foods Growth of farmer’s markets, roadside stalls, community gardens and *CSA programs
Supermarkets and grocers continue to tailor their assortments to include, ethnic, organic, natural and local foods to meet changing consumer needs
Australian research is limited, although one early study has found ‘buying locally produced foods’ was considered an important attribute (Lea & Worsley, 2007)
International research has tended to focus on COO effects, rather than region or local effects. (Insch & Florek, 2009)
*Emerging research is beginning to explore consumer interest in ‘local’ over simply ‘domestic’ – although not specifically in food. (Hustvedt, Carroll & Bernard, 2013)
- One study has examined differences in attitudes, subjective norms and intentions toward the purchase of locally produced foods. (Campbell, 2013)
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|Keywords:||Consumers‘ Purchase Intentions, Locally Produced Foods|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2014 Queensland University of Technology & the Author|
|Deposited On:||16 Oct 2014 22:24|
|Last Modified:||20 Oct 2014 00:33|
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