Privacy concerns and purchase of travel product online

Brown, Mark R., Muchira, Rose, & Gottlieb, Udo (2005) Privacy concerns and purchase of travel product online. In Information and Communication Technologies in Tourism 2005, Springer, Innsbruck, Austria, pp. 285-295.

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Abstract

The travel and tourism industry has come to rely heavily on information and communication technologies to facilitate relations with consumers. Compiling consumer data profiles has become easier and it is widely thought that consumers place great importance on how that data is handled by firms. Lack of trust may cause consumers to have privacy concerns and may, in turn, have an adverse impact on consumers’ willingness to purchase online. Three specific aspects of privacy that have received attention from researchers are unauthorized use of secondary data, invasion of privacy, and errors. A survey study was undertaken to examine the effects of these factors on both prior purchase of travel products via the Internet and future purchase probability. Surprisingly, no significant relationships were found to indicate that such privacy concerns affect online purchase behavior within the travel industry. Implications for managers are discussed.

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ID Code: 77788
Item Type: Conference Paper
Refereed: No
Keywords: Travel, Internet, Privacy, Trust, Relationship Marketing
DOI: 10.1007/3-211-27283-6_26
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2005 Springer
Deposited On: 16 Oct 2014 22:37
Last Modified: 21 Oct 2014 22:34

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