From styling to strategy : transforming an Australian manufacturing SME's perception of design

Doherty, Rohan T. (2014) From styling to strategy : transforming an Australian manufacturing SME's perception of design. Masters by Research thesis, Queensland University of Technology.

Abstract

This thesis explores the shift in perception of design from a styling and product-focused tool, towards a holistic strategic approach within a small to medium sized manufacturing company. This research is significant because it demonstrates how design tools and approaches can be used within business to translate theory into operational, strategic and cultural outcomes. The outcomes of this research will encourage other businesses to take on similar design-led projects with the ultimate goal of employing design as a means to create a sustainable competitive advantage.

Impact and interest:

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174 since deposited on 05 Nov 2014
69 in the past twelve months

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ID Code: 77910
Item Type: QUT Thesis (Masters by Research)
Supervisor: Wrigley, Cara, Matthews, Judy, & Bucolo, Sam
Keywords: Action Research, Australian Manufacturing, Design-led Innovation, Design Innovation Catalyst, Product Styling, Small to Medium Enterprise, Business Strategy
Divisions: Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Institution: Queensland University of Technology
Deposited On: 05 Nov 2014 23:53
Last Modified: 02 Sep 2015 05:57

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