From styling to strategy : transforming an Australian manufacturing SME's perception of design

Doherty, Rohan T. (2014) From styling to strategy : transforming an Australian manufacturing SME's perception of design. Masters by Research thesis, Queensland University of Technology.


This thesis explores the shift in perception of design from a styling and product-focused tool, towards a holistic strategic approach within a small to medium sized manufacturing company. This research is significant because it demonstrates how design tools and approaches can be used within business to translate theory into operational, strategic and cultural outcomes. The outcomes of this research will encourage other businesses to take on similar design-led projects with the ultimate goal of employing design as a means to create a sustainable competitive advantage.

Impact and interest:

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

174 since deposited on 05 Nov 2014
69 in the past twelve months

Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 77910
Item Type: QUT Thesis (Masters by Research)
Supervisor: Wrigley, Cara, Matthews, Judy, & Bucolo, Sam
Keywords: Action Research, Australian Manufacturing, Design-led Innovation, Design Innovation Catalyst, Product Styling, Small to Medium Enterprise, Business Strategy
Divisions: Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Institution: Queensland University of Technology
Deposited On: 05 Nov 2014 23:53
Last Modified: 02 Sep 2015 05:57

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page