Long distance calling? Spatial preference patterns in enterprise microblogging in the retail industry

Lekse, Dominik & Recker, Jan C. (2014) Long distance calling? Spatial preference patterns in enterprise microblogging in the retail industry. In Wang, William & Pauleen, David (Eds.) Proceedings of the 25th Australasian Conference on Information Systems, Association for Information Systems, Auckland, New Zealand.

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We examine enterprise social network usage data obtained from a community of store managers in a leading Australian retail organization, over a period of fifteen months. Our interest in examining this data is in spatial preferences by the network users, that is, to ascertain who is communicating with whom and where. We offer several contrasting theoretical perspectives for spatial preference patterns and examine these against data collected from over 12,000 messages exchanged between 530 managers in 897 stores. Our findings show that interactions can generally be characterized by individual preferences for local communication but also that two different user communities exist – locals and globals. We develop empirical profiles for these social network user communities and outline implications for theories on spatial influences on communication behaviours on enterprise social networks.

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ID Code: 78019
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: Enterprise social network, microblogging, social media communication, distance decay, organisational social networking
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Decision Support and Group Support Systems (080605)
Divisions: Current > Schools > School of Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Copyright Owner: Copyright 2014 [please consult the author]
Deposited On: 23 Oct 2014 22:48
Last Modified: 16 Nov 2016 23:54

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