An exploration of NGO and media efforts to influence workplace practices and associated accountability within global supply chains

Deegan, Craig & Islam, Muhammad Azizul (2014) An exploration of NGO and media efforts to influence workplace practices and associated accountability within global supply chains. The British Accounting Review, 46(4), pp. 397-415.

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This paper investigates how social and environmental non-government organisations (NGOs) use the news media in an endeavour to create changes in the social performance and associated accountabilities of multinational buying companies’ (MBCs’) supply chains located in the developing country of Bangladesh. In this research, we explicitly seek the views of senior officers from global and local NGOs operating in Bangladesh, as well as the views of journalists from major global and local news media organisations. Our results show that social and environmental NGOs strategically use the news media in an effort to effect changes in corporate labour practices and related disclosure practices. More particularly, both the NGOs and the news media representatives stated that NGOs would be relatively powerless to create change in corporate without media coverage. This is the first known study to specifically address the joint and complementary role of NGOs and the news media in potentially creating changes in the social and environmental operating and disclosure practices of supply chains emanating from a developing country.

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4 citations in Web of Science®

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ID Code: 78274
Item Type: Journal Article
Refereed: Yes
Keywords: supply chains, developing country, multinational company, legitimacy, news media
DOI: 10.1016/
ISSN: 1095-8347
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > ACCOUNTING AUDITING AND ACCOUNTABILITY (150100)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Accountancy
Copyright Owner: Copyright 2014 Elsevier B.V.
Copyright Statement: NOTICE: this is the author’s version of a work that was accepted for publication in The British Accounting Review. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in The British Accounting Review, [VOL 46, ISSUE 4 (2014)] DOI: 10.1016/
Deposited On: 02 Nov 2014 22:33
Last Modified: 06 Nov 2015 09:17

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