Public relations and engagement : theoretical imperatives of a multidimensional concept

Johnston, Kim A. (2014) Public relations and engagement : theoretical imperatives of a multidimensional concept. Journal of Public Relations Research, 26(5), pp. 381-383.

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Abstract

Engagement has emerged as important concept in public relations, as stakeholders challenge the discourse of organizational primacy and organizations prioritize the need for authentic stakeholder involvement. As a multidimensional concept, engagement offers a foundation for building organizational relationships, and provides a means to facilitate community–organization interaction. This special issue on engagement and public relations presents a body of work that both explicates and expands the theoretical foundations of engagement, and contributes to scholarly understanding of its contexts, processes, and outcomes.

Impact and interest:

1 citations in Scopus
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1 citations in Web of Science®

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ID Code: 78326
Item Type: Journal Article
Refereed: Yes
Additional URLs:
Keywords: engagement, public relations
DOI: 10.1080/1062726X.2014.959863
ISSN: 1532-754X
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2014 Taylor & Francis Group, LLC
Copyright Statement: The Version of Record of this manuscript has been published and is available in Journal of Public Relations Research, 11 November 2014, http://www.tandfonline.com/10.1080/1062726X.2014.959863
Deposited On: 03 Nov 2014 01:08
Last Modified: 25 Nov 2014 08:24

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