Shifting from production to purpose : facilitating design-led change in a small family-owned enterprise

Krabye, Anja Karin (2014) Shifting from production to purpose : facilitating design-led change in a small family-owned enterprise. Masters by Research thesis, Queensland University of Technology.


This research was embedded as a Design-led Innovation catalyst within a family-owned small business, to explore the application of a design program to achieve organizational change. Based on the findings two new models for increasing design integration within an organisation were proposed, establishing a range of pre-requisites needed for a firm to progress. Struggling firms may leverage their use of design and strategy by embedding a catalyst in a new cross-disciplinary role providing the necessary internal assistance. The study demonstrated that even non-design or strategy-inclined family-owned SMEs could benefit from embarking on a design-led journey to boost their competitive preparedness.

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32 since deposited on 28 Nov 2014
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ID Code: 78408
Item Type: QUT Thesis (Masters by Research)
Supervisor: Wrigley, Cara, Matthews, Judy, & Bucolo, Sam
Keywords: Action Reseach, Change Management, Design Innovation Catalyst, Design Integration, Design Integration Pyramid, Design-Led Innovation, Organisational Change, Design Thinking, Family-owned Enterprise, Small to Medium Enterprise
Divisions: Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Institution: Queensland University of Technology
Deposited On: 28 Nov 2014 05:02
Last Modified: 02 Sep 2015 05:46

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