Improving attitude-behavior correspondence through exposure to normative support from a salient ingroup

White, Katherine M., Hogg, Michael A., & Terry, Deborah J. (2002) Improving attitude-behavior correspondence through exposure to normative support from a salient ingroup. Basic and Applied Social Psychology, 24(2), pp. 91-103.

View at publisher


Two experiments were conducted to test predictions derived from social identity/self-categorization theory concerning the role of group norms in attitude-behavior consistency. In Experiment 1, 160 students who could be classified as having a more or less certain target attitude, were exposed to attitude congruent versus incongruent normative support from a relevant reference group (own university) under conditions of low versus high group salience. Experiment 2 was very similar in design and methodology (N = 180), but a different correlate of attitude accessibility was used (an experimental manipulation of repeated expression), the target attitude was changed, and the reference group was gender. Across the two experiments there was consistent support for the hypothesis that participants would behave more in accordance with their attitudes when they received normative support for, rather than opposition to, their original attitude from a relevant reference group (i.e., their ingroup, not an outgroup). There was slightly weaker support for the second hypothesis that this effect would be stronger under high than low salience conditions. The third hypothesis (see Fazio, 1986), that attitude certainty and repeated expression of the attitude would strengthen attitude-behavior consistency, was well supported, as was the expectation that accessibility effects would be independent of reference group norm effects on attitude-behavior consistency.

Impact and interest:

85 citations in Scopus
76 citations in Web of Science®
Search Google Scholar™

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

1,215 since deposited on 23 May 2007
37 in the past twelve months

Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 7857
Item Type: Journal Article
Refereed: Yes
Keywords: social identity/self-categorization theory, attitude-behavior consistency, accessibility effects
DOI: 10.1207/S15324834BASP2402_2
ISSN: 1532-4834
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Social and Community Psychology (170113)
Divisions: Current > Research Centres > Centre for Health Research
Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
Copyright Owner: Copyright 2002 Taylor & Francis
Copyright Statement: This is an electronic version of an article published in [Basic and Applied Social Psychology 24(2):pp. 91-103].
Deposited On: 23 May 2007 00:00
Last Modified: 28 Apr 2011 12:36

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page