Improving attitude-behavior correspondence through exposure to normative support from a salient ingroup
White, Katherine M., Hogg, Michael A. , & Terry, Deborah J. (2002) Improving attitude-behavior correspondence through exposure to normative support from a salient ingroup. Basic and Applied Social Psychology, 24(2), pp. 91-103.
Two experiments were conducted to test predictions derived from social identity/self-categorization theory concerning the role of group norms in attitude-behavior consistency. In Experiment 1, 160 students who could be classified as having a more or less certain target attitude, were exposed to attitude congruent versus incongruent normative support from a relevant reference group (own university) under conditions of low versus high group salience. Experiment 2 was very similar in design and methodology (N = 180), but a different correlate of attitude accessibility was used (an experimental manipulation of repeated expression), the target attitude was changed, and the reference group was gender. Across the two experiments there was consistent support for the hypothesis that participants would behave more in accordance with their attitudes when they received normative support for, rather than opposition to, their original attitude from a relevant reference group (i.e., their ingroup, not an outgroup). There was slightly weaker support for the second hypothesis that this effect would be stronger under high than low salience conditions. The third hypothesis (see Fazio, 1986), that attitude certainty and repeated expression of the attitude would strengthen attitude-behavior consistency, was well supported, as was the expectation that accessibility effects would be independent of reference group norm effects on attitude-behavior consistency.
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|Item Type:||Journal Article|
|Keywords:||social identity/self-categorization theory, attitude-behavior consistency, accessibility effects|
|Subjects:||Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Social and Community Psychology (170113)|
|Divisions:||Current > Research Centres > Centre for Health Research|
Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
|Copyright Owner:||Copyright 2002 Taylor & Francis|
|Copyright Statement:||This is an electronic version of an article published in [Basic and Applied Social Psychology 24(2):pp. 91-103].|
|Deposited On:||23 May 2007|
|Last Modified:||28 Apr 2011 22:36|
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