When size matters: exploring perceptions and justifications of deviant consumer behavior

Dootson, Paula, Neale, Larry, & Fullerton, Sam (2014) When size matters: exploring perceptions and justifications of deviant consumer behavior. Advances in Consumer Research, 42, pp. 298-301.

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Deterrence strategies for deviant consumer behavior are criticised for their ‘one size fits all’ approach. In two studies, this paper examines how the size of harm and size of victim influences consumer perceptions of deviant consumer behavior. Deterrence strategies are recommended that overcome the differences in consumer perceptions of deviance.

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ID Code: 78652
Item Type: Journal Article
Refereed: Yes
Keywords: consumer deviance, consumer ethics, justification, neutralisation technique, size of harm, size of victim
ISSN: 0098-9258
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2014 Association for Consumer Research
Deposited On: 26 Feb 2015 05:14
Last Modified: 26 Feb 2015 20:59

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