Reconsidering media economics: From orthodoxies to heterodoxies

Flew, Terry & Cunningham, Stuart D. (2015) Reconsidering media economics: From orthodoxies to heterodoxies. Media Industries, 2(1), pp. 1-18.

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This paper argues the case for closer attention to media economics on the part of media, communications and cultural studies researchers. It points to a plurality of approaches to media economics, that include the mainstream neoclassical school and critical political economy, but also new insights derived from perspectives that are less well-known outside of the economics discipline, such as new institutional economics and evolutionary economics. It applies these frameworks to current debates about the future of public service media (PSM), noting limitations to both ‘market failure’ and citizenship discourses, and identifying challenges relating to institutional governance, public policy and innovation as PSMs worldwide adapt to a digitally convergent media environment.

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ID Code: 78696
Item Type: Journal Article
Refereed: Yes
Additional URLs:
Keywords: media economics, public value tests, public service media, political economy, institutional economics, evolutionary economics
ISSN: 2373-9037
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Past > Schools > Journalism, Media & Communication
Copyright Owner: Copyright 2014 The authors
Deposited On: 17 Nov 2014 00:46
Last Modified: 11 Mar 2016 06:32

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