Safer sex behavior: The role of attitudes, norms and control factors

White, Katherine M., Terry, Deborah J., & Hogg, Michael A. (1994) Safer sex behavior: The role of attitudes, norms and control factors. Journal of Applied Social Psychology, 24(24), pp. 2164-2192.

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A study was undertaken to assess the utility of revisions to the theories of reasoned actiodplanned behavior in the context of HIV-preventive behaviors. Revisions to the models incorporated the addition of group norm (behavioral norm and group attitude) to the nonnative component of the reasoned action model and the distinction among three aspects (self-efficacy, perceived behavioral control, and planning) of the control component of the theory of planned behavior. Respondents were 2 11 sexually experienced heterosexual undergraduates. The study employed a longitudinal design, with the proposed predictors of performing the behaviors under consideration (using a condom every time you have sexual intercourse during the next month and discussing whether to use a condom with any new partners during the next month) assessed prior to the measures of reported behavior. Consistent with expectations, group norm emerged as a distinctive predictor (in addition to attitude and subjective norm) of intentions to practice both safer sex behaviors. The data also revealed some support for the distinction among the different measures of control. The results of the study suggest that the normative component of the theories of reasoned action and planned behavior should be revised to incorporate more subtle influences of the referent group and that tests of theory of planned behavior should distinguish among the different aspects of behavioral control.

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13 citations in Scopus
184 citations in Web of Science®
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ID Code: 7877
Item Type: Journal Article
Refereed: Yes
Additional Information: For more information, please refer to the journal’s website (see hypertext link) or contact the author:
DOI: 10.1111/j.1559-1816.1994.tb02378.x
ISSN: 0021-9029
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Social and Community Psychology (170113)
Divisions: Current > Research Centres > Centre for Health Research
Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Copyright Owner: Copyright 1994 Blackwell Publishing
Copyright Statement: The definitive version is available at
Deposited On: 28 May 2007 00:00
Last Modified: 10 Aug 2011 17:49

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