Factors influencing bike share membership : an analysis of Melbourne and Brisbane
Fishman, Elliot, Washington, Simon, Haworth, Narelle, & Watson, Angela (2015) Factors influencing bike share membership : an analysis of Melbourne and Brisbane. Transportation Research Part A: Policy and Practice, 71, pp. 17-30.
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The number of bike share programs has increased rapidly in recent years and there are currently over 700 programs in operation globally. Australia’s two bike share programs have been in operation since 2010 and have significantly lower usage rates compared to Europe, North America and China. This study sets out to understand and quantify the factors influencing bike share membership in Australia’s two bike share programs located in Melbourne and Brisbane. An online survey was administered to members of both programs as well as a group with no known association with bike share. A logistic regression model revealed several significant predictors of membership including reactions to mandatory helmet legislation, riding activity over the previous month, and the degree to which convenience motivated private bike riding. In addition, respondents aged 18 - 34 and having docking station within 250m of their workplace were found to be statistically significant predictors of bike share membership. Finally, those with relatively high incomes increased the odds of membership. These results provide insight as to the relative influence of various factors impacting on bike share membership in Australia. The findings may assist bike share operators to maximize membership potential and help achieve the primary goal of bike share – to increase the sustainability of the transport system.
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|Item Type:||Journal Article|
|Keywords:||Bicycle, CityCycle, Bike Share, Melbourne Bike Share, Transport, Cities|
|Divisions:||Current > Research Centres > Centre for Accident Research & Road Safety - Qld (CARRS-Q)
Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
|Copyright Owner:||Copyright 2014 Elsevier Ltd.|
|Copyright Statement:||NOTICE: this is the author’s version of a work that was accepted for publication in Transportation Research Part A: Policy and Practice. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Transportation Research Part A: Policy and Practice, Volume 71, (January 2015), DOI: 10.1016/j.tra.2014.10.021|
|Deposited On:||03 Dec 2014 23:11|
|Last Modified:||28 Feb 2015 02:13|
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