The influence of social media on international students' choice of university and course
Reddy, Vijay Paul (2014) The influence of social media on international students' choice of university and course. Masters by Research thesis, Queensland University of Technology.
Description
This thesis is a qualitative study of the influence of social media on the university and course decision making process of international students. It examines the role of social media in influencing international students' decisions on course and university selection and the role of social media in meeting their information needs. It also gathered inputs on how universities could engage, collaborate and communicate using social media communities and channels for more effective recruitment strategies.
Impact and interest:
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| ID Code: | 79391 |
|---|---|
| Item Type: | QUT Thesis (Masters by Research) |
| Supervisor: | Watson, Jason & Docherty, Michael |
| Keywords: | Social media, Social media marketing, University decision making, University course selection, University recruitment, International students |
| Divisions: | Past > QUT Faculties & Divisions > Science & Engineering Faculty Past > Schools > School of Chemistry, Physics & Mechanical Engineering Current > Schools > School of Information Systems |
| Institution: | Queensland University of Technology |
| Deposited On: | 27 Jan 2015 15:01 |
| Last Modified: | 16 Jan 2025 00:49 |
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