The influence of social media on international students' choice of university and course

Reddy, Vijay Paul (2014) The influence of social media on international students' choice of university and course. Masters by Research thesis, Queensland University of Technology.


This thesis is a qualitative study of the influence of social media on the university and course decision making process of international students. It examines the role of social media in influencing international students' decisions on course and university selection and the role of social media in meeting their information needs. It also gathered inputs on how universities could engage, collaborate and communicate using social media communities and channels for more effective recruitment strategies.

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ID Code: 79391
Item Type: QUT Thesis (Masters by Research)
Supervisor: Watson, Jason & Docherty, Michael
Keywords: Social media, Social media marketing, University decision making, University course selection, University recruitment, International students
Divisions: Current > Schools > School of Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Institution: Queensland University of Technology
Deposited On: 27 Jan 2015 05:01
Last Modified: 08 Sep 2015 06:47

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