Beyond the Producer/Consumer Divide : Key Principles of Produsage and Opportunities for Innovation

Bruns, Axel (2014) Beyond the Producer/Consumer Divide : Key Principles of Produsage and Opportunities for Innovation. In Peters, Michael A., Besley, Tina, & Araya, Daniel (Eds.) The new development paradigm : education, knowledge economy and digital futures. Peter Lang, New York, pp. 51-65.

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Abstract

Though popular, concepts such as Toffler's 'prosumer' (1970; 1980; 1990) are inherently limited in their ability to accurately describe the makeup and dynamics of current co-creative environments, from fundamentally non-profit initiatives like the Wikipedia to user-industry partnerships that engage in crowdsourcing and the development of collective intelligence. Instead, the success or failure of such projects can be understood best if the traditional producer/consumer divide is dissolved, allowing for the emergence of the produser (Bruns, 2008).

A close investigation of leading spaces for produsage makes it possible to extract the key principles which underpin and guide such content co-creation, and to identify how innovative pro-am partnerships between commercial entities and user communities might be structured in order to maximise the benefits that both sides will be able to draw from such collaboration. This chapter will outline these principles, and point to successes and failures in applying them to pro- am initiatives.

Impact and interest:

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ID Code: 79474
Item Type: Book Chapter
Additional URLs:
Keywords: produsage, prosumption, user-generated content, co-creation
ISBN: 9781433118883
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Studies (200101)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: Copyright 2014 Peter Lang.
Deposited On: 15 Dec 2014 01:21
Last Modified: 16 Dec 2015 15:14

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