Individual differences in the processing of punishment and reward cues : an application to road safety messages

Kaye, Sherrie-Anne (2014) Individual differences in the processing of punishment and reward cues : an application to road safety messages. PhD thesis, Queensland University of Technology.

Abstract

This thesis examined the extent to which individual differences, as conceptualised by the revised Reinforcement Sensitivity Theory, influenced young drivers' information processing and subsequent acceptance of anti-speeding messages. Using a multi-method approach, the findings highlighted the utility of combining objective measures (a cognitive response time task and electroencephalography) with self-report measures to assess message processing and message acceptance, respectively. This body of research indicated that responses to anti-speeding messages may differ depending on an individual's personality disposition. Overall, the research provided further insight into the development of message strategies to target high risk drivers.

Impact and interest:

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199 since deposited on 30 Jan 2015
79 in the past twelve months

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ID Code: 79616
Item Type: QUT Thesis (PhD)
Supervisor: White, Melanie & Lewis, Ioni
Keywords: Reinforcement Sensitivity Theory, Message processing, Message acceptance, Road safety, Anti-speeding messages, Young drivers, Lexical decision task, Event-Related Potentials
Divisions: Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
Institution: Queensland University of Technology
Deposited On: 30 Jan 2015 03:23
Last Modified: 08 Sep 2015 06:45

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