A methodology for mapping Instagram hashtags

Highfield, Tim & Leaver, Tama (2015) A methodology for mapping Instagram hashtags. First Monday, 20(1), pp. 1-11.

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Abstract

While social media research has provided detailed cumulative analyses of selected social media platforms and content, especially Twitter, newer platforms, apps, and visual content have been less extensively studied so far. This paper proposes a methodology for studying Instagram activity, building on established methods for Twitter research by initially examining hashtags, as common structural features to both platforms. In doing so, we outline methodological challenges to studying Instagram, especially in comparison to Twitter. Finally, we address critical questions around ethics and privacy for social media users and researchers alike, setting out key considerations for future social media research.

Impact and interest:

8 citations in Scopus
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ID Code: 79684
Item Type: Journal Article
Refereed: Yes
Keywords: social media, methodology, Instagram, privacy, ethics
DOI: 10.5210/fm.v20i1.5563
ISSN: 1396-0466
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: Copyright 2015 The authors
Deposited On: 09 Jan 2015 01:00
Last Modified: 09 Mar 2016 03:33

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