Facebook for adults ? A longitudinal study of MBA student’s use of an enterprise social network for collaborative learning

Murphy, Glen D. (2013) Facebook for adults ? A longitudinal study of MBA student’s use of an enterprise social network for collaborative learning. In 27th Australia and New Zealand Academy of Management Conference, 4-6 December 2013, Hobart, Tasmania. (Unpublished)


The rapid pace of social media means that our understanding of the way in which it facilitates the learning process continues to lag. The findings of a longitudinal study of an executive MBA cohort over the period of eight months in their use of the social media application is presented. Over time the ownership and use of the Yammer site shifted to become student driven and facilitated. The motivations behind the site’s use, perceived advantages and disadvantages and changes in usage patterns are documented. The case provides a useful insight into the way in which students used this technology to facilitate their learning goals and how patterns of behaviour changed in response to the changing needs of the cohort.

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ID Code: 79949
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: Social Media, MBA, Postgraduate, Constructivism
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Management
Copyright Owner: Copyright 2013 [please consult the authors]
Deposited On: 12 Jan 2015 23:12
Last Modified: 12 Jan 2015 23:13

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