“Back to the future” – a retrospective analysis of university business models
Murphy, Glen D., Thomson, Sheona A., & Savage, Susan M. (2014) “Back to the future” – a retrospective analysis of university business models. In 28th Australian and New Zealand Academy of Management Conference : Reshaping Management for Impact, 3 – 5 December 2014, Sydney, Australia.
Using established strategic management and business model frameworks we map the evolution of universities in the context of their value proposition to students as consumers of their products. We argue that in the main universities over time have transitioned from a value-based business model through to an efficiency-based business model that for numerous reasons, is becoming rapidly unsustainable. We further argue that the future university business models would benefit with a reconfiguration towards a network value based model. This approach requires a revised set of perceived benefits, better aligned to the current and future expectations and an alternate approach to the delivery of those benefits to learner / consumers.
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|Item Type:||Conference Paper|
|Keywords:||Strategy, Business Models, University Policy, e-commerce|
|Subjects:||Australian and New Zealand Standard Research Classification > EDUCATION (130000) > EDUCATION SYSTEMS (130100)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > QUT Faculties and Divisions > Chancellery
Current > Schools > School of Management
|Copyright Owner:||Copyright 2014 [please consult the authors]|
|Deposited On:||15 Jan 2015 22:28|
|Last Modified:||20 Jan 2015 10:25|
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