Engaging teens to change attitudes towards drinking: A social marketing pilot study
Rundle-Thiele, Sharyn, Russell-Bennett, Rebekah, & Leo, Cheryl (2011) Engaging teens to change attitudes towards drinking: A social marketing pilot study. In MacCarthy, M (Ed.) Marketing in the Age of Consumerism: Jekyll or Hyde? Proceedings of the 2011 Australian and New Zealand Marketing Academy Conference, 28 - 30 November, 2011, Australia.
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|Item Type:||Conference Paper|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||21 Jan 2015 22:49|
|Last Modified:||21 Jan 2015 22:50|
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