Examining the gendered aspects of consumer acceptance of an SMS-assisted smoking cessation program
Andrews, Lynda, Drennan, Judy, Cacho-Elizondo, Silvia, & Tossan, Vesselina (2010) Examining the gendered aspects of consumer acceptance of an SMS-assisted smoking cessation program. In Russell-Bennett, R & Rundle-Thiele, S (Eds.) Connecting Thought and Action: proceedings of the 2010 International Nonprofit and Social Marketing Conference, 15 - 16 July, 2010, Australia.
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|Item Type:||Conference Paper|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||21 Jan 2015 22:49|
|Last Modified:||21 Jan 2015 22:50|
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