The rise of smart consumers

Chen, Tom, Drennan, Judy, & Andrews, Lynda (2009) The rise of smart consumers. In Luxton, S (Ed.) Proceeding from the 'Australia and New Zealand Marketing Academy Conference 2009 : Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Australia, Victoria, Melbourne.

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ID Code: 80609
Item Type: Conference Paper
Refereed: Yes
Keywords: Service Dominant Logic, Consumer Empowerment, Consumer Competency
ISBN: 1 86308 160 7
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Theory (150506)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 21 Jan 2015 22:49
Last Modified: 21 Jan 2015 22:51

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