The rise of smart consumers
Chen, Tom, Drennan, Judy, & Andrews, Lynda (2009) The rise of smart consumers. In Luxton, S (Ed.) Proceeding from the 'Australia and New Zealand Marketing Academy Conference 2009 : Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Australia, Victoria, Melbourne.
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|Item Type:||Conference Paper|
|Keywords:||Service Dominant Logic, Consumer Empowerment, Consumer Competency|
|ISBN:||1 86308 160 7|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Theory (150506)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||21 Jan 2015 22:49|
|Last Modified:||21 Jan 2015 22:51|
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