Marketing to children: the premium effect

Stuart, Helen & Kerr, Gayle (2009) Marketing to children: the premium effect. In Luxton, S (Ed.) Proceedings of the 'Australia and New Zealand Marketing Academy Conference 2009: Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Australia, Victoria, Melbourne.

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ID Code: 80635
Item Type: Conference Paper
Refereed: Yes
Keywords: Marketing Communication, Children, Premiums, Advertising Regulation
ISBN: 1 86308 160 7
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 21 Jan 2015 22:49
Last Modified: 21 Jan 2015 22:51

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