Marketing to children: the premium effect
Stuart, Helen & Kerr, Gayle (2009) Marketing to children: the premium effect. In Luxton, S (Ed.) Proceedings of the 'Australia and New Zealand Marketing Academy Conference 2009: Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Australia, Victoria, Melbourne.
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|Item Type:||Conference Paper|
|Keywords:||Marketing Communication, Children, Premiums, Advertising Regulation|
|ISBN:||1 86308 160 7|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||21 Jan 2015 22:49|
|Last Modified:||21 Jan 2015 22:51|
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