Look who's talking
Major museums worldwide are starting to use social media such as blogs, podcasts and online video to encourage users to participate in their programs. Social media are variously described as "online technologies and practices used to share opinions, insights, perspectives", "software-supported social networking" (Chan) and "many-to-many communication supported by web technology"(Watkins and Russo). This article argues that the social media space can be considered in terms of its effect on participation, communication and visitor incentive. It explores each of these in details using recent examples and findings on social media implementation in museums.
Impact and interest:
Citation counts are sourced monthly from and citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.
|Item Type:||Journal Article|
|Additional Information:||The contents of this magazine can be freely accessed online via the magazine’s web page (see hypertext link).|
|Keywords:||social media, museum communication, human computer interaction|
|Subjects:||Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Information Systems not elsewhere classified (080699)
Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Computer-Human Interaction (080602)
|Divisions:||Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
|Copyright Owner:||Copyright 2007 Museums and Galleries of New South Wales|
|Deposited On:||21 Jun 2007|
|Last Modified:||10 Aug 2011 13:31|
Repository Staff Only: item control page