A framework for qualitative analysis of focus group data in information systems

Nili, Alireza, Tate, Mary, Johnstone, David, & Gable, Guy G. (2014) A framework for qualitative analysis of focus group data in information systems. In 25th Australasian Conference on Information Systems, 8-10 December 2014, Auckland, New Zealand.

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Abstract

Focus groups are a popular qualitative research method for information systems researchers. However, compared with the abundance of research articles and handbooks on planning and conducting focus groups, surprisingly, there is little research on how to analyse focus group data. Moreover, those few articles that specifically address focus group analysis are all in fields other than information systems, and offer little specific guidance for information systems researchers. Further, even the studies that exist in other fields do not provide a systematic and integrated procedure to analyse both focus group ‘content’ and ‘interaction’ data. As the focus group is a valuable method to answer the research questions of many IS studies (in the business, government and society contexts), we believe that more attention should be paid to this method in the IS research. This paper offers a systematic and integrated procedure for qualitative focus group data analysis in information systems research.

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ID Code: 81890
Item Type: Conference Paper
Refereed: Yes
Keywords: Focus group, content data, group interaction data, qualitative data analysis
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Information Systems Theory (080611)
Divisions: Current > Schools > School of Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Copyright Owner: Copyright 2014 [please consult the author]
Deposited On: 19 Feb 2015 02:19
Last Modified: 20 Feb 2015 23:17

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