Changing the company name : a model for identity change through communication

Tyquin, Ellen B. (2015) Changing the company name : a model for identity change through communication. Masters by Research thesis, Queensland University of Technology.


In an ever evolving business landscape, change is an ever present part of any organisation’s lifecycle. This thesis presents communication as a fundamental element of effective change management. Drawing from the existing change communication literature and two case studies, this thesis examines how organisations utilise strategic change communication to manage identity change. As a result this study presents a conceptual model that outlines a process of change communication strategy and implementation. This model is offered as a step toward connecting important scholarship into a more comprehensive portrait of change communication during identity change than so far has been available.

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99 since deposited on 12 Mar 2015
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ID Code: 81958
Item Type: QUT Thesis (Masters by Research)
Supervisor: Mehta, Amisha & Bradley, Lisa
Keywords: Change Communication, Change Communication Strategy, Change Communication Implementation, Identity Change, Image Change
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Institution: Queensland University of Technology
Deposited On: 12 Mar 2015 05:04
Last Modified: 08 Sep 2015 06:31

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