Changing influences on the concept of ‘media influence’
Flew, Terry (2014) Changing influences on the concept of ‘media influence’. International Journal of Digital Television, 5(1), pp. 7-18.
The concept of media influence has a long history in media and communication studies, and has also had significant influence on public policy. This article revisits questions of media influence through three short case studies. First, it critically analyses the strongly partisan position of News Corporation’s newspapers against the Labor government during the 2013 Australian Federal election to consider whether the potential for media influence equated to the effective use of media power. Second, it discusses the assumption in broadcasting legislation, in both the United Kingdom and Australia, that terrestrial broadcasting should be subject to more content regulation than subscription services, and notes the new challenges arising from digital television and over-the-top video streaming services. Finally, it discusses the rise of multi-platform global content aggregators such as Google, Apple, Microsoft and others, and how their rise necessitates changes in ways of thinking about concentration of media ownership, and regulations that may ensue from it.
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|Item Type:||Journal Article|
|Keywords:||media influence, media power, broadcasting policy, ownership concentration, media policy, over-the-top services|
|Subjects:||Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)|
|Divisions:||Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Schools > School of Media, Entertainment & Creative Arts
|Copyright Owner:||Copyright 2014 Intellect Ltd Article.|
|Deposited On:||24 Feb 2015 23:14|
|Last Modified:||28 Feb 2015 10:47|
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