Mobiles into media: Premium rate SMS and the adaptation of television to interactive communication cultures
Spurgeon, Christina L. & Goggin, Gerard (2007) Mobiles into media: Premium rate SMS and the adaptation of television to interactive communication cultures. Continuum: Journal of Media and Cultural Studies, 21(2), pp. 317-329.
The use of SMS as a feedback channel or return path (that is, a new communication channel) in broadcasting is increasingly commonplace. But, what is the real significance of these SMS-mediated television events? Is this massive shift in the new digital mobile messaging landscape a lifeline for broadcast television, now struggling with its advertising base? How are new developments in SMS and MMS (multimedia messaging) building synergies between old and new media? How do they extend mobile phone culture? We address these questions by identifying factors that are shaping the rapid development of SMS as a powerful technology of cooperation (Rheingold, 2002). We also consider how these ubiquitous technologies are implicated in the development of new circuits of culture and new media forms (Marshall, 2004), specifically SMS-enabled interactive television formats.
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