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Mobiles into media: Premium rate SMS and the adaptation of television to interactive communication cultures

Spurgeon, Christina L. & Goggin, Gerard (2007) Mobiles into media: Premium rate SMS and the adaptation of television to interactive communication cultures. Continuum: Journal of Media and Cultural Studies, 21(2), pp. 317-329.

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Abstract

The use of SMS as a feedback channel or return path (that is, a new communication channel) in broadcasting is increasingly commonplace. But, what is the real significance of these SMS-mediated television events? Is this massive shift in the new digital mobile messaging landscape a lifeline for broadcast television, now struggling with its advertising base? How are new developments in SMS and MMS (multimedia messaging) building synergies between old and new media? How do they extend mobile phone culture? We address these questions by identifying factors that are shaping the rapid development of SMS as a powerful technology of cooperation (Rheingold, 2002). We also consider how these ubiquitous technologies are implicated in the development of new circuits of culture and new media forms (Marshall, 2004), specifically SMS-enabled interactive television formats.

Impact and interest:

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ID Code: 8205
Item Type: Journal Article
Additional URLs:
Keywords: Mobile Media, Premium Rate Services, Premium Rate Culture, Interactive Media, Big Brother
DOI: 10.1080/10304310701278173
ISSN: 1030-4312
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200) > Screen and Media Culture (200212)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2007 Taylor and Francis
Copyright Statement: First published in Continuum: Journal of Media and Cultural Studies 21(2):pp. 317-329.
Deposited On: 21 Jun 2007
Last Modified: 29 Feb 2012 23:41

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