Exploring urban consumers’ attitudes and intentions to purchase local food in Chile

Bianchi, Constanza (2016) Exploring urban consumers’ attitudes and intentions to purchase local food in Chile. Journal of Food Products Marketing. (In Press)

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Although local food consumption is growing in importance there remains a lack of research addressing local food consumption preferences in less-developed countries. This paper aims to examine the drivers of local food purchase intentions for Chilean consumers. A model of local food behavioral intention was developed from consumer behavior theory. The model was tested using structural equation modeling with data from Chilean shoppers located in Santiago (n=283). The analysis revealed that Chilean consumers are willing to purchase local food based on their positive attitude towards buying local food and their feelings of connectedness with the environment, but not because they have a desire to support local businesses. These findings have implications for retailers, marketers and food producers.

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ID Code: 82071
Item Type: Journal Article
Refereed: Yes
Additional Information: Published online [DATE]. The embargo on the accepted manuscript version will expire on [RELEASING DATE].
Keywords: Local food, Purchase Intention, Chile
DOI: 10.1080/10454446.2015.1048021
ISSN: 1045-4446
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2015 Routledge
Copyright Statement: The Version of Record of this manuscript has been published and is available in <JOURNAL TITLE> <date of publication> http://www.tandfonline.com/<Article DOI>
Deposited On: 27 Feb 2015 01:42
Last Modified: 16 May 2016 01:29

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