Understanding carers' intention for their child to walk to school : further application of the theory of reasoned action

Schuster, Lisa, Kubacki, Krzysztof, & Rundle-Thiele, Sharyn (2014) Understanding carers' intention for their child to walk to school : further application of the theory of reasoned action. In 2014 International Social Marketing Conference, 17-18 July 2014, Monash University, Melbourne, VIC.

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One quarter of Australian children are overweight or obese (ABS, 2010), putting them at increased risk of physical and psychological health problems (Reilly et al., 2003). Overweight and obesity in childhood tends to persist into adulthood and is associated with premature death and morbidity (Reilly & Kelly, 2011). Increases in Australian children’s weight have coincided with declines in active transportation, such as walking, to school (Salmon et al., 2005). Investigating the factors which influence walking to school is therefore important, particularly since walking to school is a low cost and effective means of reducing excess weight (Rosenberg et al., 2006) that can be easily integrated into daily routine (Brophy et al., 2011). While research in this area has expanded (e.g., Brophy et al., 2011; Giles-Corti et al., 2010), it is largely atheoretical (exceptions Napier et al., 2011). This is an important gap from a social marketing perspective given the use of theory lies at the foundation of the framework (NSMC, 2006) and a continued lack of theory use is observed (Luca & Suggs, 2013). The aim of this paper is to empirically examine a widely adopted theory, the deconstructed Theory of Reasoned Action (TRA) (Fishbein & Azjen, 1975), to understand the relative importance of attitude and subjective norms in determining intentions to increase walk to school behaviour.

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ID Code: 82085
Item Type: Conference Paper
Refereed: Yes
Keywords: Theory of Reasoned Action, Active Transportation, Children, Social Marketing
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2014 [Please consult the author]
Deposited On: 02 Mar 2015 01:43
Last Modified: 06 Mar 2015 23:47

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