Game On: Know Alcohol - Interim findings from the first nine schools

Rundle-Thiele, Sharyn, Dietrich, Timo, Schuster, Lisa, Connor, Jason, Drennan, Judy, Russell-Bennett, Rebekah, & Leo, Cheryl (2014) Game On: Know Alcohol - Interim findings from the first nine schools. In 2014 Australian and New Zealand Marketing Academy Conference, 1-3 December 2014, Brisbane, Australia.

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A six module program designed to 1) show students the effects of alcohol, 2) impart knowledge of standard drinks and 3) provide students with strategies to moderate (or abstain) from alcohol drinking, is currently being tested in a cluster randomised control design in Queensland. This paper presents immediate evaluation results for the program that was designed using the eight National Social Marketing Centre (2009) benchmark criteria. Students have participated in baseline and/or immediate follow up evaluation in six intervention and three control schools to date. Early results suggest that Game On:Know Alcohol increases knowledge relating to alcohol and moderates attitudes towards binge drinking while maintaining behavioural intentions to drink alcohol excessively. Limitations of the current study and opportunities for future research are outlined.

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ID Code: 82093
Item Type: Conference Item (Presentation)
Refereed: Yes
Additional URLs:
Keywords: Social Marketing, Alcohol, Adolescents, Randomised Controlled Trial
ISBN: 1447 - 3275
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 02 Mar 2015 01:35
Last Modified: 29 Mar 2017 06:48

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