Maintaining Behavioural Change in Social Marketing : Exploring Drivers of Repeat Use of Services Instrumental to Social Goals
Schuster, Lisa (2013) Maintaining Behavioural Change in Social Marketing : Exploring Drivers of Repeat Use of Services Instrumental to Social Goals. In Kubacki, Krzysztof & Rundle-Thiele, Sharyn (Eds.) Contemporary Issues in Social Marketing. Cambridge Scholars Publishing, Newcastle Upon Tyne, United Kingdom, pp. 141-157.
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|Item Type:||Book Chapter|
|Keywords:||Behavioural Maintenance, Social Marketing, Service Continuance|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2013 by Krzysztof Kubacki, Sharyn Rundle-Thiele and contributors|
|Deposited On:||02 Mar 2015 01:55|
|Last Modified:||16 May 2016 01:24|
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