Are you on board? The role of design-led innovation in strengthening key partnerships within an Australian airport

Price, Rebecca, Wrigley, Cara, & Dreiling, Alexander (2015) Are you on board? The role of design-led innovation in strengthening key partnerships within an Australian airport. In Muratovski, Gjoko (Ed.) Design for Business. University of Chicago Press/Intellect Books, Bristol, pp. 42-61.

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Abstract

A popular lexicon for announcing partnerships within aviation is being ‘on-board’. Like boarding a plane, business partnerships requires trust in the expertise and the philosophy of another organisation. This paper reports upon the process and findings from the completion of a customer engagement project within a leading Australian Airport, as part of the wider uptake of design-led innovation. The project was completed bilaterally with Airport Corporation and prominent retail business partner undertaking a design-led approach to collaboratively explore an observed market trend affecting the performance of both businesses. A design-led catalyst facilitated the completion of this project, working within the Airport Corporation to disseminate the skills and philosophy of design over an 18 month period using an action research method. Findings reveal that the working environment necessary for design to be utilised requires; trust in the design-led approach as a new and exploratory way of completing work; leadership within the execution and delivery of project deliverables, and; a shared intrinsic motivation to develop new skills through a design-led approach which challenges a business-as-usual mentality (BAU). Design-led innovation can be deployed specifically to strengthen business partnerships through collaborative and explorative customer engagement.

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ID Code: 82105
Item Type: Book Chapter
Additional URLs:
Keywords: Design-led Innovation, Design Thinking, Airport Sector, Digital Strategy, Deep Customer Insights, Action Research
ISBN: 9781783205431
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Innovation (120302)
Divisions: Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > School of Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Copyright Owner: Copyright 2015 Intellect Ltd
Deposited On: 01 Mar 2015 23:53
Last Modified: 28 Nov 2016 22:46

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