Strategic renewal through design led innovation : findings from embedded practice
Matthews, Judy H. & Wrigley, Cara (2015) Strategic renewal through design led innovation : findings from embedded practice. In Davidsson, Per (Ed.) Australian Centre for Entrepreneurship Research Exchange Conference 2015 Proceedings, Queensland University of Technology (QUT), Adelaide, South Australia, pp. 661-671.
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Strategic Renewal has been the subject of research in large organisations but has received relatively little attention in small and medium enterprises. Using case study examples of small and medium manufacturing firms, this paper presents the findings from a longitudinal action research project where participating companies explored design led innovation processes to find new ways to renew their businesses. Specifically our findings indicate that when designers act as innovation catalysts in embedded longitudinal action research, SMEs engage in strategic renewal, gain a deeper appreciation of their customers, become more aware of the value proposition of the company and engage in new practices to improve their competitive advantage.
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|Item Type:||Conference Paper|
|Keywords:||strategic renewal, innovation catalysts, design-led innovation, action research|
|Divisions:||Current > Research Centres > Australian Centre for Entrepreneurship
Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > School of Management
|Copyright Owner:||Copyright 2015 [please consult the authors]|
|Deposited On:||02 Mar 2015 00:28|
|Last Modified:||28 Aug 2016 17:33|
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