Understanding caregivers’ intentions for their child to walk to school : further application of the theory of planned behaviour
Schuster, Lisa, Kubacki, Krzysztof, & Rundle-Thiele, Sharyn (2016) Understanding caregivers’ intentions for their child to walk to school : further application of the theory of planned behaviour. Health Marketing Quarterly, 33(4). (In Press)
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Increases in childhood obesity have coincided with declines in active transportation to school. This research builds on largely atheoretical extant literature examining factors that influence walk to school behavior through application of the Theory of Planned Behavior (TPB). Understanding caregivers’ decision for their child to walk to/from school is key to developing interventions to promote this cost-effective and accessible health behavior. The results from an online survey of 512 caregivers provide support for the TPB, highlighting the important role of subjective norms. This suggests marketers should nurture caregivers’ perception that important others approve of walking to school.
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|Item Type:||Journal Article|
|Keywords:||Social Marketing, Theory of Planned Behaviour, Active Transportation, Children, Obesity|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2016 Taylor & Francis|
|Deposited On:||02 Mar 2015 22:38|
|Last Modified:||10 Mar 2015 04:52|
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