News via Voldemort: Parody accounts in topical discussions on Twitter

Highfield, Tim (2016) News via Voldemort: Parody accounts in topical discussions on Twitter. New Media and Society, 18(9), pp. 2028-2045.

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Abstract

Parody accounts are prevalent on Twitter, offering irreverent interpretations of public figures, fictional characters and more. These accounts post comments framed within the context of their fictional universes or stereotypes of their subjects, responding in-character to topical events. This article positions parody accounts as a ritualised social media practice, an extension of fan practices and irreverent Internet culture. By providing a typology of parody accounts and analysing the topicality of selected parody accounts’ tweets, the research examines how these accounts contribute to topical discussions. In-character framing of topical comments allows parody accounts to offer original interpretations of breaking news that receive more attention than their other tweets. The presence and longevity of parody accounts underline the importance of humour on social media, including within news and topical coverage.

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ID Code: 82621
Item Type: Journal Article
Refereed: Yes
Keywords: Fandom, humour, irreverence, news and commentary, parody, play, rituals, social media, tropes, Twitter
DOI: 10.1177/1461444815576703
ISSN: 1461-7315
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: Copyright 2015 The Author
Deposited On: 19 Mar 2015 22:39
Last Modified: 30 Sep 2016 02:21

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