The performance advantages for SMEs of product innovation and marketing resource–capability complementarity in emerging economies
Sok, Phyra, O'Cass, Aron, & Miles, Morgan P. (2016) The performance advantages for SMEs of product innovation and marketing resource–capability complementarity in emerging economies. Journal of Small Business Management, 54(3), pp. 805-826.
This study argues that small and medium-sized enterprises (SMEs) must possess both resources and capabilities at a superior level, and those resources and capabilities must be complementary with one another to achieve superior financial performance. The resources and capabilities of interest are product innovation and marketing. Using data from manufacturing SMEs, the results suggest that product innovation resource–capability complementarity, marketing resource–capability complementarity, and their interaction are positively related to financial performance through product innovation and customer performance. The findings suggest that some SMEs may outperform others not only because they possess a specific individual resource–capability complementarity but also because they create synergy and asset interconnectedness.
Impact and interest:
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|Item Type:||Journal Article|
|Keywords:||Performance Advantages, SMEs, Product Innovation, Marketing Resource–capability, Emerging Economies|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||25 Mar 2015 23:10|
|Last Modified:||04 Jul 2016 03:26|
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