Changing the game: The role of social media in overcoming old media's attention deficit toward women's sport

Vann, Portia (2014) Changing the game: The role of social media in overcoming old media's attention deficit toward women's sport. Journal of Broadcasting and Electronic Media, 58(3), pp. 438-455.

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Abstract

Social media is now an integral part of modern sports broadcasting, which combines old and new media into a redefined and multidimensional experience for fans. The popularity of social media has particular implications for professional women's sports due to this convergence, and may be utilised by organisations to address some of the issues women's sports face from a lack of traditional broadcast coverage. This article discusses Twitter activity surrounding the ANZ Championship netball competition and analyses the ways social media can help transcend the structural challenges that “old” media has placed on professional women's sports.

Impact and interest:

2 citations in Scopus
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3 citations in Web of Science®

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63 since deposited on 27 Mar 2015
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ID Code: 82823
Item Type: Journal Article
Refereed: Yes
Additional Information: Published online 10 September 2014. The embargo on the accepted manuscript version will expire on 10 March 2016.
Keywords: sport, social media, Twitter, netball
DOI: 10.1080/08838151.2014.935850
ISSN: 1550-6878
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Studies (200101)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: Copyright 2014 Broadcast Education Association
Copyright Statement: The Version of Record of this manuscript has been published and is available in Journal of Broadcasting and Electronic Media, 10 September 2014, http://www.tandfonline.com/10.1080/08838151.2014.935850
Deposited On: 27 Mar 2015 02:18
Last Modified: 11 Mar 2016 10:31

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