The cultures of Restaurant Australia: epicurean food experiences for tourists in south east Queensland

Pennings, Mark W. & Carson, Susan J. (2014) The cultures of Restaurant Australia: epicurean food experiences for tourists in south east Queensland. In 3rd International Conference UNESCO Chair / UNITWIN-UNESCO Network “Culture, Tourism, Development“ Tourism and Gastronomy heritage: Foodscapes, Cuisine and Gastronomy Tourism Destinations, 16-19 June 2014, Universitat de Barcelona, Barcelona. (Unpublished)

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Abstract

Tourism Australia’s launch of the ‘Restaurant Australia’ marketing campaign in 2014 is aimed at changing perceptions of the ‘prawn on the barbeque’ image of Australian culinary culture. The campaign is the government's response to global research that reveals that tourists want ‘good’ food and wine experiences (in Australia?). In effect, ‘Restaurant Australia’, and the AUS$10 million supporting it, is promoting? the notion that Australian tourism should provide epicurean food experiences associated with high quality and ‘authentic cultural’ tourism, rather than contrived versions of national identity articulated via stereotypical notions of national cuisine. This paper adopts a cultural tourism approach, especially in relation to theories of authenticity and the relationship of post-tourists, cultural tourists, and tactical tourists to examine two very different areas of wine and food production in Australia in the context of the Restaurant Australia campaign. In particular, it considers issues associated with defining Australian cuisine and the development of a narrative about Australia as a epicurean destination.

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ID Code: 82961
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: Cultural tourism, South East Queensland, Food tourism
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN HUMAN SOCIETY (160000) > HUMAN GEOGRAPHY (160400) > Recreation Leisure and Tourism Geography (160402)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: Copyright 2014 The Author(s)
Deposited On: 31 Mar 2015 00:06
Last Modified: 08 Aug 2016 17:01

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