Driving toward user-centered engineering in automotive design

Bryant, Scott & Wrigley, Cara (2015) Driving toward user-centered engineering in automotive design. Design Management Journal, 9(1), pp. 74-84.

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In an industry worth more than €500 billion annually, producing more than 80 million vehicles worldwide each year and consisting of over 50 major manufacturers worldwide, the automotive industry represents a lucrative but highly competitive manufacturing industry (Deloitte, 2009a; European Automobile Manufacturers Association, 2012). With sales falling in Europe in 2013 for the sixth consecutive year (Boston and Curtin, 2014), automotive manufacturers are increasingly turning to new strategies to retain their share of sales in a contracting market. Some strategies have focused on the industry approach to manufacturing, namely, a technically focused push for a build-toorder process rather than the current build-to-stock approach in order to reduce overall value-chain costs and to increase efficiency (Parry and Roehrich, 2013, p. 13). However, others stress a more customer-orientated approach, striving to develop products that meet customer requirements (Oliver Wyman Group, 2007).

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ID Code: 83031
Item Type: Journal Article
Refereed: Yes
Keywords: design-led innovation, automotive design
DOI: 10.1111/dmj.12007
ISSN: 1948-7177
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Innovation (120302)
Divisions: Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2015 The Design Management Institute
Deposited On: 01 Apr 2015 02:25
Last Modified: 09 Mar 2017 22:52

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