Inference and hypothesis in ethnographic studies

Everett, James L. & Johnston, Kim A. (2016) Inference and hypothesis in ethnographic studies. In Hackett, Paul (Ed.) Qualitative Research Methods in Consumer Psychology: Ethnography and Culture. Routledge, UK, pp. 66-78.

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Abstract

This chapter explores the possibility and exigencies of employing hypotheses, or educated guesses, as the basis for ethnographic research design. The authors’ goal is to examine whether using hypotheses might provide a path to resolve some of the challenges to knowledge claims produced by ethnographic studies. Through resolution of the putative division between qualitative and quantitative research traditions , it is argued that hypotheses can serve as inferential warrants in qualitative and ethnographic studies.

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ID Code: 83130
Item Type: Book Chapter
Keywords: Ethnography, Hypothesis, Consumer
ISBN: 9781138023499
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2016 Psychology Press
Deposited On: 07 Apr 2015 05:49
Last Modified: 19 Jan 2016 21:38

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