Introducing telemetrics

Woodford, Darryl, Prowd, Katie, Bruns, Axel, Goldsmith, Ben, Harrington, Stephen, & Burgess, Jean (2014) Introducing telemetrics. In IR15 - Boundaries and Intersections, Association of Internet Researchers Conference, 21-24 October 2014, Daegu, South Korea. (Unpublished)

Abstract

This paper introduces a new methodology for analyzing and measuring engagement with television content by users of Twitter. Drawing on factors such as the network, viewing audience, and date of broadcast to establish a baseline expectation for volume of tweets around a television show, and applying techniques from the field of sabermetrics to create neutral volume figures (‘weighted tweets’) which exclude these variables, our metrics provide new insights into television’s social media presence. The methodology provides a variety of new measures for analysing the social media strategies of individual television programs, channels and networks, for comparing users’ engagement with programs, channels or networks, and for predicting future volumes of tweets.

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ID Code: 83238
Item Type: Conference Item (Presentation)
Refereed: Yes
Keywords: social media metrics, audience measurement, Sabremetrics, Hypometer
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: Copyright 2015 The Author(s)
Deposited On: 10 Apr 2015 00:09
Last Modified: 10 Apr 2015 00:09

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