Engagement [Reference entry]
Johnston, Kim A. (2016) Engagement [Reference entry]. In Carrol, Craig E. (Ed.) Sage Encyclopaedia of Corporate Reputation. SAGE, Thousand Oaks, CA. (In Press)
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Engagement is an important multi-dimensional concept with relevance for corporate reputation and brand management, particularly in focal areas such as corporate social responsibility, stakeholder relations, and issues or crisis management. This entry examines the levels of analysis where engagement occurs, three types of engagement, the different contextual and disciplinary perspectives of engagement, and the implications of engagement for corporate reputation.
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|Item Type:||Reference Entry|
|Keywords:||Engagement, Reputation, Strategic communication|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Corporate Governance and Stakeholder Engagement (150303)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||19 Feb 2016 03:36|
|Last Modified:||25 Feb 2016 02:02|
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