Achievement unlocked: Investigating the design of effective gamification experiences for mobile applications and devices

Fitz-Walter, Zachary J. (2015) Achievement unlocked: Investigating the design of effective gamification experiences for mobile applications and devices. PhD thesis, Queensland University of Technology.

Abstract

This thesis investigates the design of motivating and engaging software experiences. In particular it examines the use of video game elements in non-game contexts, known as gamification, and how to effectively design gamification experiences for smartphone applications. The original contribution of this thesis is a novel framework for designing gamification, derived from an iterative process of evaluating gamified prototypes. The outcomes of this research can help us to better understand the impact of gamification in today's society and how it can be used to design more effective software.

Impact and interest:

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Full-text downloads:

268 since deposited on 01 Jun 2015
148 in the past twelve months

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ID Code: 83675
Item Type: QUT Thesis (PhD)
Supervisor: Tjondronegoro, Dian & Wyeth, Peta
Keywords: Gamification, gameful design, human-computer interaction, mobile, persuasive, computer games, smartphone, usability, user experience, video games
Divisions: Current > Schools > School of Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Institution: Queensland University of Technology
Deposited On: 01 Jun 2015 02:17
Last Modified: 08 Sep 2015 06:11

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