Demand for ecolabeled seafood in the Japanese market: A conjoint analysis of the impact of information and interaction with other labels

Uchida, Hirotsugu, Onozaka, Yuko, Morita, Tamaki, & Managi, Shunsuke (2014) Demand for ecolabeled seafood in the Japanese market: A conjoint analysis of the impact of information and interaction with other labels. Food Policy, 44, pp. 68-76.

View at publisher


The use of seafood ecolabels is expanding in the world marketplace, but so are labels indicating other product attributes, such as country of origin and wild vs. farmed. The interactive effects of these labels and attributes in evaluating consumers' preferences for ecolabeled seafood are relatively unexplored. In this paper we investigate (1) the direct and interactive effects of seafood ecolabels with other common fish labels, and (2) how consumers' perceptions about the state of marine stocks and the valuation of ecolabels may be affected by different information. We find moderate interactive effects between ecolabels and country of origin labels, whereas the valuation for seafood ecolabels is fairly high. In terms of information, we find that consumers' perceptions about fish stock levels changed (negatively) after receiving information on declining stock levels, and more sensationalized information led to increased change. However, valuation for a seafood ecolabel increases only when the information was perceived positively (credible/interesting); whereas exaggerated information (which was also perceived less credible) had insignificant effects on WTP.

Impact and interest:

8 citations in Scopus
Search Google Scholar™
8 citations in Web of Science®

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

ID Code: 84220
Item Type: Journal Article
Refereed: Yes
Keywords: Choice experiment, Consumer preference, Ecolabeled seafood, Japanese market, Multiple attributes interactions, consumption behavior, demand analysis, ecolabeling, economic impact, food market, preference behavior, seafood, valuation, Japan
DOI: 10.1016/j.foodpol.2013.10.002
ISSN: 0306-9192
Subjects: Australian and New Zealand Standard Research Classification > ECONOMICS (140000) > APPLIED ECONOMICS (140200)
Divisions: Current > Schools > School of Economics & Finance
Deposited On: 17 May 2015 23:21
Last Modified: 19 May 2015 01:15

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page