Solo holiday travellers: Motivators and drivers of satisfaction and dissatisfaction

Bianchi, Constanza (2016) Solo holiday travellers: Motivators and drivers of satisfaction and dissatisfaction. International Journal of Tourism Research, 18, pp. 197-208.

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A growing number of people are travelling alone for holidays, yet limited research addresses this topic. This paper explores the main motivators and drivers of satisfaction and dissatisfaction for solo holiday travellers using a critical incident technique (CIT) to collect and analyse data. The findings show that drivers of satisfaction for solo holiday travellers are more related to personal feelings of freedom, relaxation and discovery (personal factors), and interaction with other people (human interaction factors), than with holiday destination factors. Safety (a destination factor) and unfriendly service providers (a human interaction factor) are the main sources of dissatisfaction for solo holiday travellers.

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ID Code: 84487
Item Type: Journal Article
Refereed: Yes
DOI: 10.1002/jtr.2049
ISSN: 1522-1970
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TOURISM (150600) > Tourism Marketing (150604)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2015 John Wiley and Sons
Deposited On: 26 May 2015 03:33
Last Modified: 16 May 2016 05:49

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