User centred engineering in automotive design: A shift from technology-driven product development
Bryant, Scott T. (2015) User centred engineering in automotive design: A shift from technology-driven product development. Masters by Research thesis, Queensland University of Technology.
The research assessed how best to transition engineering-based automotive firms towards more customer-orientated design and development approaches, whilst identifying the main barriers and concerns facing such a shift. The research investigates the ability of a firm to empower individual engineers with user centred design tools traditionally used by designers, whilst understanding the company-wide needs to facilitate their implementation.
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|Item Type:||QUT Thesis (Masters by Research)|
|Supervisor:||Wrigley, Cara, Chamorro-Koc, Marianella, & Washington, Simon|
|Keywords:||automotive design, user-centred design, personas, designeer, automotive engineering|
|Divisions:||Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
|Institution:||Queensland University of Technology|
|Deposited On:||31 Aug 2015 05:26|
|Last Modified:||31 Aug 2015 23:44|
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