Translating Management Storylines: developing a visual strategy to communicate science to stakeholder community, a case for Mackay, QLD

Taboada, Manuela (2015) Translating Management Storylines: developing a visual strategy to communicate science to stakeholder community, a case for Mackay, QLD. [Design/Architectural Work]

Description

This project developed a visual strategy and graphic outcomes to communicate the results of a scientific collaborative project to the Mackay community.

During 2013 and 2014 a team from CSIRO engaged with the community in Mackay to collaboratively develop a set of strategies to improve the management of the Great Barrier Reef. The result of this work was a 300+ page scientific report that needed to be translated and summarised to the general community.

The aim of this project was to strategically synthesise information contained in the report and to design and produce an outcome to be distributed to the participant community. By working with the CISRO researchers, an action toolkit was developed, with twelve cards and a booklet. Each card represented the story behind a certain local management issue and the actions that the participants suggested should be taken in order to improve management of The Reef.

During the design synthesis it was identified that for all management issues there was a reference to the need to develop some sort of "educational campaign" to the area. That was then translated as an underlying action to support all other actions proposed in the toolkit.

Impact and interest:

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Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

66 since deposited on 21 Jun 2015
34 in the past twelve months

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ID Code: 84933
Item Type: Creative Work (Design/Architectural Work)
Refereed: No
Funders: CSIRO Marine and Atmospheric Research
Material: Printed Toolkit
Measurements or Duration: A6
Number of Pieces: 50
Publisher: CSIRO Marine and Atmospheric Research
Keywords: Science Visualisation, Strategic Design, Great Barrier Reef, Social Design, Mackay. QLD
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300)
Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Visual Communication Design (incl. Graphic Design) (120307)
Divisions: Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2014 CSIRO
Deposited On: 21 Jun 2015 23:06
Last Modified: 23 Jun 2015 00:30

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