Integration of Opinion Mining into customer analysis model
Yaakub, Mohd Ridzwan (2015) Integration of Opinion Mining into customer analysis model. PhD thesis, Queensland University of Technology.
This research proposes a multi-dimensional model for Opinion Mining, which integrates customers' characteristics and their opinions about products (or services). Customer opinions are valuable for companies to deliver right products or services to their customers. This research presents a comprehensive framework to evaluate opinions' orientation based on products' hierarchy attributes. It also provides an alternative way to obtain opinion summaries for different groups of customers and different categories of produces.
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|Item Type:||QUT Thesis (PhD)|
|Supervisor:||Li, Yuefeng & Feng, Yanming|
|Keywords:||Opinion Mining, Sentiment Analysis, Feature Ontology, OLAP, Data Cube, Unstructured Data|
|Divisions:||Current > Schools > School of Electrical Engineering & Computer Science
Current > QUT Faculties and Divisions > Science & Engineering Faculty
|Institution:||Queensland University of Technology|
|Deposited On:||24 Jul 2015 01:46|
|Last Modified:||08 Sep 2015 05:21|
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