Integration of Opinion Mining into customer analysis model

Yaakub, Mohd Ridzwan (2015) Integration of Opinion Mining into customer analysis model. PhD thesis, Queensland University of Technology.


This research proposes a multi-dimensional model for Opinion Mining, which integrates customers' characteristics and their opinions about products (or services). Customer opinions are valuable for companies to deliver right products or services to their customers. This research presents a comprehensive framework to evaluate opinions' orientation based on products' hierarchy attributes. It also provides an alternative way to obtain opinion summaries for different groups of customers and different categories of produces.

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168 since deposited on 24 Jul 2015
101 in the past twelve months

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ID Code: 85084
Item Type: QUT Thesis (PhD)
Supervisor: Li, Yuefeng & Feng, Yanming
Keywords: Opinion Mining, Sentiment Analysis, Feature Ontology, OLAP, Data Cube, Unstructured Data
Divisions: Current > Schools > School of Electrical Engineering & Computer Science
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Institution: Queensland University of Technology
Deposited On: 24 Jul 2015 01:46
Last Modified: 08 Sep 2015 05:21

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